Shopping for swimsuits is kind of the worst. It doesn’t matter whether you’re short, skinny, curvy, athletic, or something else entirely, chances are, you’ve experienced some kind of anxiety before about buying bathing suits.
While it would seem that shopping for bathing suits online would be the easier way to go, as it affords you a unique kind of privacy and you won’t have to worry about the cruel tricks that harsh fluorescent lighting can play in the fitting room, it poses its own set of challenges. Many online retailers break down how to properly measure and figure out your size—so for instance, if you have broad shoulders like me, you may want to opt for an asymmetrical neckline, since it can draw focus up and away—but without trying it on first, you're stuck playing a bit of a guessing game.
To help you navigate this tricky purchase, I decided to track down some of the best places to buy swimsuits for all body types and styles. I looked for sites that offer a good variety of styles, shapes, and price points, but mostly importantly, I looked for stores that have great return policies for online purchases, just in case something in your order doesn’t fit in quite the way you had hoped. Here are 18 stores definitely worth checking out.
1. Everything But Water
Everything But Water has been around for more than 30 years and is one of the most popular brands in the swim fashion market. One of the biggest reasons? Its swim tops fit well and offer tremendous support, especially for those with D-cup busts and up. The company can also be a wonderful destination for resort wear and cover-ups, including sarongs, caftans, and tunics.
2. Swimsuits for All
Our favorite: Ashley Graham x Swimsuits For All Boss Black Cut-Out Underwire One-Piece Swimsuit—$51.20)
Return/Exchange Policy: 60 days
The name here says it all. This online retailer specializes in delivering on-trend swim attire for all body types, so whether you’re shopping for a V-neck one-piece swimsuit or a swimdress with underwire, you can find the look that will best suit your body. Unsure if you’re ordering the right size? Swimsuits for All has a helpful online guide, plus a glossary of swimsuit terms, to give you the perfect fit, no matter your silhouette.
Our favorite: River Island Swimsuit Textured Wrap-Tie Swimsuit—$63
Sizes: 00-24, XXS-XXL, and 30A-38I
Return/Exchange Policy: 60 days due to COVID-19
For affordable, on-trend swimwear that will make you want to buy in bulk, ASOS is everything. The sizing can be a little iffy, as the U.K.-based brand has a European standard, but the company's branded swimsuits are mostly true to size and are built to flatter a full range of body types. If you live in the United States, you can even sign up for premier delivery for $19 a year to get unlimited two-day shipping on everything, which is so completely worth it if you're a regular shopper of the retailer.
Best known for its sleek one-shoulder tops and one-pieces, Summersalt specializes in the kind of Instagram-ready fashion that will make you thrilled to splash around in the water come summer. Its swimsuits fit extremely well and offer long torso and booty coverage, so you won’t have to worry about a one-size-fits-all approach like you would at some other swimsuit retailers. In a review, our very own Samantha Matt raved about these swimsuits for their fit, feel, and flattering shape, and was particularly obsessed with the cult-favorite Sidestroke design.
5. Lands’ End
Our favorite: Women's Blouson Tummy Hiding Tankini Top Swimsuit Adjustable Straps Print—$69.95 and Women's Tummy Control Skirt Swim Bottoms—$59.95
Sizes: 0-18, A-DDD
Return/Exchange Policy: Open-ended
For a timeless look while lounging by the water, you'll definitely want to shop Lands’ End. Ideal for those seeking one-piece suits that aren’t too suggestive, the company's swim attire has a classic appeal that compliments virtually any age group. It also has one of the best return policies around: If you’re not fully satisfied, you may return any item—at any time—for an exchange or refund at its purchase price, making for an easy, stress-free online shopping experience.
Aerie’s swim attire has the same flattering, easy-to-wear feel that makes its lingerie so comfy to wear. One of the benefits of shopping here is that you can mix and match tops and bottoms, so you’re not locked into one suit or standard size. Because it's a child brand of American Eagle, Aerie also offers a bunch of added perks, such as rewards across the brand if you sign up for aeo/connected.
Eager to add some bold colors and playful prints to your bathing suit collection? With ZAFUL, you'll find super cute one-piece swimsuits and bikinis in designs you’ve probably never seen before, plus a variety of styles to frame any silhouette. This retailer also runs sales constantly, so you’re guaranteed to save money shopping at this site.
Our favorite: Angerella Women Vintage Polka Dot High Waisted Bathing Suits Bikini Set—From $29.99
Sizes: XXS-8X, 00-38, and 00P-18P
Return/Exchange Policies: 30 days
You can already buy just about anything on Amazon—even live and fake plants—so it shouldn’t come as a huge surprise that the online retailer is a sweet spot to score affordable swimsuits, too. I know, I know —you’re probably leery about buying a swimsuit on Amazon. But the truth is, you can find plenty of attractive options at a great value, and you'll get them relatively fast via Amazon Prime (though delays should be expected due to COVID-19). We recommend reading through the reviews to see what others say about the fit, fabric, and overall quality to find the most trust-worthy suits.
Unleash your inner geek and look adorable doing it with swimsuits from Torrid. From galaxy-inspired one-pieces to Harry Potter-themed cover-ups, you can shop entire looks or mix-and-match styles to be all your own. While the swimsuits are on the expensive side, one thing’s for sure: Torrid’s plus-size fashion can be a terrific way to show off your curves—and your nerdy side to boot.
Our favorite: Isabel Maternity by Ingrid & Isabel Maternity Crochet Flyaway Tankini Top—$24.99 and Isabel Maternity by Ingrid & Isabel Maternity Foldover Swim Brief—$19.99
Sizes:32A-38DDD, 4-26W, and XS-XL
Return/Exchange Policies: 90 days or 1 year for store-owned and exclusive brands; suspended due to COVID-19
I dare you to walk into Target and spend less than $50. It's nearly impossible! But when swimsuit season rolls around, you can really make those dollars stretch while picking up a cute beach look or two thanks to the store's incredible selection of bikinis and one-piece swimsuits. Because Target basically has everything, its swim attire complements a range of body shapes—especially for those that are expecting—but are also well constructed, so you can use them for multiple seasons.
Our favorite: Esther Williams Bathing Beauty One-Piece Swimsuit—$84.99
Sizes: XS-4X and 4-30
Return/Exchange Policies: 30 days for returns; 90 days for exchanges
Most of the swimsuits found at Modcloth have a retro, luxe vibe to them, which is kind of the store's M.O. If you already obsess over its dresses and accessories, you’ll love shopping their swim section, since there's a quirky blend of vintage-inspired styles and high-waisted bottoms that look terrific on curvier frames. They’re on the pricier side, but it’s so worth it if you love the ModCloth aesthetic.
12. Nordstrom Rack
Nordstrom Rack is mecca for fashion lovers who want designer brands at a good discount, and when it comes to swim attire, this retailer doesn’t disappoint. Stocking everything from ruffle tops to tankinis, its styles really run the gamut.
Our favorite: LA Hearts by PacSun Green Harper Scrunch Triangle Bikini Top—$13.47 and LA Hearts by PacSun Green Kelsey Scrunch High Waisted Bikini Bottom—$24.95
Return/Exchange Policy: 30 days; after 30 days, exchanges or store credit
Everything about Pacsun conjures up images of fun in the sun, so obviously, the swimsuit collection is off the hook. You can find plenty of solid color and print bikinis on the site that manage to look both sporty and sexy. Do note, however, that while the line does have some plus-size selections, it’s really ideal for those with petite or small frames, and those with larger busts may struggle to find tops that deliver the kind of coverage and support they need most.
For mid-priced bathing suits, Venus is a good option. While the swim attire favors a more classic aesthetic, you can find some unique bikinis and one-pieces that you'll feel plenty confident in. You can shop by style or by print/color, and the site takes all the guesswork out of finding the right coverage for bottoms, since your search will be targeted based on how much visibility you want there. Venus also offers an easy-to-use size chart, so you can get the most precise fit possible.
15. Bare Necessities
Sometimes, spending a lot on a bathing suit just doesn’t seem practical. But if you’re shopping for a high-quality suit to wear everywhere, Bare Necessities is the place to shop. This retailer offers a variety of sizes but works especially well for those with larger busts, with cup sizes going all the way to M. Whether you’re looking for a modest one-piece or bandeau top, you'll have a vast selection to pick from here.
Our favorite: Scoop Back Swimsuit—$6
Return/Exchange Policy: 28 days within the U.S., Canada, Australia and New Zealand; 14 days for all other international shoppers
Similar to ASOS, this U.K.-based fast fashion brand is all about the latest trends, and its cheap, stylish attire totally reflects that. If you want to have fun and mix up your swimsuit game a little, you can find some show-stopper sets and suits for under $30, from high-leg one-pieces to risqué lace-up pieces that will make you feel like you own the sand.
Our favorite: Santiago Floral Underwired Bandeau Tummy Control Swimsuit—$26
Sizes: 22AAA-54DDD and 8-22
Return/Exchange Policy: 90 days
The ethically-sourced swimsuits available at Figleaves are ideal if you’re looking for longer-length, curve-hugging one-pieces that shape and flatter your mid-section. With more than 200 size varieties, swimsuits from Figleaves fit well. I mean, really well. And while they offer excellent support to those with larger busts, the selection of AAA cup tops means that those with smaller chests can also find the perfect coverage, too.
Looking for affordable swimsuits that are also really eye-catching? H&M never disappoints. True to its rep, the fast-fashion retailer offers some of the most inexpensive and ready-to-wear swim fashion around. The downside? The bathing suits you buy at H&M probably won’t last past this season. That being said, they’re cheap enough that you can pick up a few at a time, so you’ll have plenty of options throughout the summer.
Prices are accurate at the time this article was published, but may change over time.