News — InboundSuccess
Building an influencer marketing program ft
Abbey Schoenberg of Fancy (Inbound Success, Ep. 189) Influencer marketing is a hot topic amongst marketers, but what does it take to structure an influencer marketing program that will drive real results? This week on The Inbound Success Podcast, Fancy.com Director of Marketing Abbey Schoenberg shares her approach to building influencer marketing programs that drive double digit results for brands like Oakley, Contiki and Fancy. Fancy.com is the world's best social commerce platform, connecting over 10M users directly to the most unique creators available. From launching new stores and product lines at Forever 21 to leading the global digital brand team...